Airing It Out On Air.
Well, my tenure as a broadcaster with Rogers is almost up. The last show of Baseball Central will air September 6th, and then I’ll hop a CRV back to Ohio.
Some of you might be sad to see me go. Some of you might be glad to be rid of me. Most of you will just be like, “HOCKEY!!!!!”
Regardless of your stance towards Baseball Central or my brief career as a broadcaster, I say thank you. It’s been a real pleasure working with the fine folks that make up the broadcasting team and the fan base.
Well, most of you anyway.
What I’ve learned since doing the broadcaster thing is that the internet is a nasty, evil place where hate spawns eternal, especially for those whose feelings are easily hurt by critical words directed at their beloved sports heroes.
Being a good broadcaster means you have to be critical. I think about 90% of the population gets this. But then there is that small 10% pocket whose head explodes with rage and grabs a key board to launch malice via a return key strike as fast as they possibly can whenever their team is criticized.
I don’t like those people very much.
I wonder if I’ll ever get used to it? Probably. I’m certainly more used to it now than I was, even in my playing days.
I think the worst part about it for me is how, when you’re in the public eye, you can’t really defend yourself. If you’re critical, someone will always get on you for attacking someone. If you’re not critical, you’re to fluffy, or a homer, or a yes-man. If you come back at the person attacking you in an angry way, you’re not professional. If you admit that it bothers you, you’re a wuss and can’t take the stress of the job. If you ignore them and don’t block them, “you’re acting better than them”. If you acknowledge it at all, you get told you shouldn’t let it bother you. It’s almost as if you are forced to become a jerk because it’s the only way you can survive the steady stream of people who want to attack you.
The kicker is, when you’re pissing people off, sometimes that’s the best way to know you’re succeeding. How counter intuitive is that? In the media, your job is to be polarizing so people are engaged for better or for worse. We all listen to stuff we have strong feelings about, therefore, it’s the entertainment media’s job—at least my capacity in it—to bring out strong emotions… while entertaining.
When I was first told this I said, “Oh, you mean like, Info-tainment?”
“No” I was told, “like Entermation.” Entertainment first, info second.
I have a new respect for the media because they have to do things that effect people a certain way that get a continuous result from a viewer even WHILE the viewer is throwing a fit at them saying they shouldn’t do it the way they are because it will never get a continuous result. Who is lying to who here? It’s sad to say, but sometimes people are like sheep and the media just needs to put on a wolf suit to get them baa-ing. Meanwhile, profits soar and ratings climb… Crazy. People are so reactionary and voyuerisitc… and, well, manipulatable even when they say they’re not.
In a lot of ways, this job is fun. It a lot of ways, it sucks. People don’t realize that part of my job is to take stand on a subject, present it a certain way, and hash it out so the viewer feels stimulated and entertained. Thus the very fact that they are stimulated enough to get on a keyboard and spew anger and hate is a success. But god forbid you ever let the viewer know you played them, that you expected this reaction… then you’re really asking for it.
Unfortunately, most of the folks that attack media figures don’t think about how the media and entertainment industry works. They take it personally (a side effect of stirring strong opinions and emotions) and so they make personal attacks. Do you know how many times I’ve been told I suck at life this month? More times than all of grade school combined. I get the “you didn’t play long enough to have an opinion” line at least once daily. Sometimes it’s not even that robust of an argument, sometimes it’s just a, “kill yourself.” —classy. Hell, take a look at the latest SportsNet.CA article I was featured in. I played with big leaguers for parts of 3 years and know all about big egos, but according to most commenters I don’t know nuthin’ bout nuthin’!
Am I scared away? No. Not at all. But is it eye opening? Yessir. What a crazy, complex people we are. We want everyone to agree with us, although we’d never be entertained by that, which would piss us off even worse.
I’m still trying to figure out who I am behind the mic. Everyone has their opinions on that as well. The crappy thing is, twitter allows people to pump those opinions right into my head. I don’t know what I’m going to be, or if I even have enough time to get to choose. Sometimes I just have to react to the reactions. I do know one thing, and that’s I wont be afraid. Whatever my opinions are, I’ll own them, even if there concerning people I know personally.
I’ve been critical of Jays pitcher Ricky Romero this year, but gosh do I feel for him. Still, I have to be critical because to cheer lead sounds biased—especially when we work for the same parent company. It’s a tough line to balance on, but at least he and I know it’s a business— that in the end it’s never personal. And if it was, what does it matter? It’s all—ALL—for show.
And yet it continues as if it isn’t. Because is must. We participate in it and that is, complexities and hypocrisies included, our relationship with sports, fans, and the media. So what do you do? How do you change it? Can you change it? Or, do you realize that it’s just sports, it’s just talk, and it’s just a game—all of it only as valuable as we make it out to be…
I guess that’s all you can do.
~There are plenty of fools in the world; but if they had not been sent for some wise purpose, they wouldn’t have been here; and since they are here they have as good a right to have elbow-room in the world as the wisest.” — Susan Edmonstone Ferrie

I’m readng this article right after reading Cathal Kelly’s article on the death in Calgary from a fight about the Jays’ bullpen. Also recall the death of the Giants fan in the Dodgers parking lot (think I got that right). So many thoughts run through my mind, none of them polite or nice in describing the folks who ‘argue’ on the Internet or in the bars about sports. Wonder what some people will think of my little post here.
I was at a Pirates game this past weekend. A Jays fan amongst Pirates fans. Had a good discussion with three guys sitting behind me. We didn’t agree totally but we understood each other’s POV. That’s what it should be like. At least, IMO.
Steve
I hope you’re back next season…and that Sportsnet finds a way to utilize your talents in such a manner that you reach a greater audience.
Appreciated the candor, and the insights – best of luck this winter.
Dirk, I think you have done a good job and I hope this is not a one off – I hope you are part of regular year-round, or almost year-round coverage of baseball at SN, Fan590, the website, etc. And, I really hope Baseball Central is back next year. As for the role you have to play, I don’t think it wrong to be clear with the audience about which fights your heart is really in and those where I think you can break the fourth wall and just say “well, I guess this is where I should be contrarian” (and I mean actually say that). I am always amazed at how much trolls/haters get to people. We have seen it with Ricky Romero, Cecil (who took Twitter wars to heart last year), JP Arencibia, even Jose comment about “real fans” and family who have their back vs the idiot keyboard warriors. One cannot take these people seriously but boy do they get empowered by rise they get from you and their celebrity targets. Instead, be Bruce Lee, “be like water”.
http://www.roadtoepic.com/lessons-from-the-master-be-like-water/
Really enjoyed your work this summer. Was great to hear baseball talk every day.
I really hope Sportsnet brings you and the show back next summer.
I’m sorry the show’s time is up. I thought you and Sam did a terrific job, and in our household we tuned in (on TV, no less) every day to listen to the two of you argue it out — we found you informing *and* entertaining, and we appreciated that you weren’t afraid to take a stand. I hope Sportsnet brings you back — if you want to come back, given the parts of the job that suck…! Thanks for a great show.
Dirk, my wife is on mat-leave and I am a teacher with the summer off and we both enjoyed listening to you during our lunch hour. A couple of years ago I showed my wife an interview you did with some chick reporter in Vegas and my wife thought you were hilarious and we have really enjoyed you ever since. Please come back to Sportsnet next season!
Dirk,
I’ve had occasion to hear you several times over the last month or so and I’m encouraged enough to think that you have a future in the broadcast medium. Having definitive opinions and the ability to defend them, irrespective of the team’s position (or the owners, often one and the same), is a valued by we listeners.
If I have one thing I would ask you to concentrate on as you prepare for your sophomore year, it is the lengthy pre-amble to your questions. It’s not an uncommon fault with interviewers. At least one of your confreres at The FAN suffers from the same malady and it’s especially common when athletes and coaches ‘graduate’ to hosting radio programs. If you review your work, and I have to believe you do, that is the one area to improve.
Long pre-ambles, while often informative, result in several awkward break-in attempts by the interviewed subject, AND the occasional dreaded silence as the subject waits when the question finally does get finished, fearful the moment still hasn’t come. Shorter questions, please. And the research that leads to the longer pre-ambles need not go to waste. Use that in the introduction to the interview.
Radio is often about sound bites, getting the subject to say something pithy, meaty or humourous. Rapid-fire questioning, or some semblence of same, is often the way to get them out of their prepared answers and just give an honest, heart-felt answer … which should be the goal of all interviewers.
Sounds like I’m complaining a lot, but I hope fervently that you’ll be back on the airwaves next year, Canada’s border security agency willing.
I’ve enjoyed the Baseball Central, even as a non-Jays fan.
BTW, I was in Barnes and Noble today and wanted to flip through your new book, but they were sold out.
Dirk, you’ve been the most insightful Blue Jays reporter this summer. It’s nice to hear someone who actually knows a little bit about stats yet doesn’t kill it with them. You speak well and you have a good voice for the job. No matter what you do or say, there will always be a percentage of the population who will disagree with you. Don’t let that affect you. Other than that, yep it’s the old Society of the Spectacle (TM Guy Debord), and it’s all just show-business in the end. But if you can raise the level of discourse even a tiny bit, and if people can learn from you how to think clearly even if the topic is not necessarily a matter of life or death, then not only you will have earned your money but you will be able to go to bed every night with a clear conscience.
I think the worst part about it for me is how, when you’re in the public eye, you can’t really defend yourself.
this whole paragraph was rather well put. one thing you can do to defend yourself is write posts like these. As long as you can give decent reasons for the claims you make and the positions you take, then you’ve done what you need to do.
In the media, your job is to be polarizing so people are engaged for better or for worse.
you should tell whoever to you this: “go kill yourself”. we’ve lived through a generation of shock jocks and it’s time to turn the page.
As another commenter said, it has been great to listen to daily baseball talk with you and Sam. Best of luck in the off-season working on your craft and I look forward to the return of Baseball Central next summer.
ugh … your commenting system ate my formatting. maybe you can just add quote marks around the relevant parts (sentences 1 and 5).
Dirk,
I have absolutely loved Baseball Central as well as your in-game work. You bring a great mix of humour, insight and analysis. How nice to hear someone so articulate talking sports. Hope you come back next year!
Dirk, many thanks for your contributions on Sportsnet tv and radio. I was hooked on your insights from day one and I have downloaded almost every episode of Baseball Central. Your thoughtfulness and intelligence did much to raise the bar from the usual uninformed drivel spouted by the likes of Damien Cox and Steve Simmons. I am disappointed that the hockey guys will be back soon. Rogers would be insane if they did not snap you up as a permanent baseball commentator.
Dirk,
I hope you’re back next year in some capacity. I’ve appreciated your candid insights. You’re a refreshing change from the traditional ex-player rhetoric. Please share these comments with Rogers Media brass.
It is tough being in the public eye, isn’t it? I’m writing this while watching my final Baseball Central before I head back to work. You’ve done a good job feeling your way through this broadcasting thing although I would echo Gary’s feedback. It’s good you’re still figuring out what’s going on behind the mic as the best always look to how they can get better. I’d suggest in a few months going back and listening to all your broadcasts again. Time will give you the perspective to be able to look objectively at what you need to improve. I’ve enjoyed listening to you and hope you’ll get to do this again next season.
No, no, no, I can’t believe that Baseball Central is closing shop on September 6th, just as baseball is entering the most exciting stretch of the season. Why?? Does Canada not even want to pretend that we are a baseball town? In a season that has been disappointing for the Jays, your insights have been a welcome breath of fresh air. I was looking forward to hearing your comments throughout the playoffs and the World Series but alas….! Dirk, you have a bright future in broadcasting if you choose to pursue it, and I hope that you will. The candid insights of someone who has been there and is not afraid to present cold, hard, reality in a sincere but human way, is invaluable. You have been humourous and honest without being preachy. To top it all off you have a pleasant speaking voice. Please find a way back to the broadcast booth in Toronto. We need more voices like yours if we ever hope to be a major league baseball city!
I’ve really, really, really enjoyed listening to you, both on Baseball Central and your brief radio gigs. You present a side of the game that we never get to see/hear about, and that makes it really enjoyable to listen to games. I hope you have more gigs with Rogers, or another broadcaster – it would be a shame to miss everything you bring! And as far as the mouth-breathing commenters…..they are idiots. Simple as that